Willy's Chocolate Experience

When

24 Feb 2024

Kind

Event

Coordinates

55.87° N, 4.34° W

Placed at the coordinates of the event it links, Willy's Chocolate Experience.

Police are called to Willy's Chocolate Experience in Glasgow after the event – which was advertised as an immersive and interactive family experience using AI generated images – turns out to be a largely empty warehouse with a few props and decorations; attendees label the event a "scam" and "farce". In the following week, photos and videos from the shambolic event go viral online, garnering international media attention.

2024 event in Glasgow, Scotland

Willy's Chocolate Experience was an unlicensed event based on Charlie and the Chocolate Factory that took place in Glasgow, Scotland, in February 2024, and gained worldwide notoriety for its poor execution. The event was advertised as an immersive and interactive family experience, illustrated on a promotional website with "dreamlike" AI-generated imagery.

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